CREATIVE PORTFOLIO
entrepreneurship
(Current)
As founder and owner of Laurent Che Speaks, I operate as an Architect of Brand Anthems.
I leverage artistic, insight-driven storytelling to reach audiences on an emotionally resonant level that elevates campaign performance and evolves brand identity for prominent companies and organizations.
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Implementing a versatile, poetic approach, I embody my partners' core messaging and values to amplify their missions and visions through transformative productions and presentations.
professional copywriting and content strategy portfolio
Copywriter
Senior Copywriter
Lead Copywriter
(Impacted by 2025 layoffs)
Produced high-performance digital copy that connected product stories with consumer motivation, boosting sales by $100M+ across the global e-commerce platform.
Developed content across channels for financial products and services that strengthened retention and user engagement, increasing revenue by 30% from 2021.
Delivered UX-aligned copy and enablement content that supported sales, onboarding, and product awareness, contributing to a 13.4% revenue increase over two years.
Senior Copywriter
Crafted clear, user-centered copy that enhanced product comprehension by simplifying complex engineering concepts, influencing a 20.3% revenue increase compared to Q1 2022.
Senior content producer
Spearheaded full product content lifecycles from concept through execution for web and video experiences, driving 12% annual enrollment growth.
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