CREATIVE PORTFOLIO
As copywriter on the Boston University Athletics account, I was responsible for developing a brand new approach and direction to increase basketball game attendance among students. Terriers Unleashed is the concept I created to promote the season opener game against the BU Terriers' major rival, the Northeastern University Huskies.
Flyer Executions (Displayed throughout campus)
In preparation for the big season opener game, BU holds an annual massive pep rally to build school spirit and team morale called Terrier Madness. I was charged with the task of developing this year's concept for the promotion of the event. My approach was to utilize the fact that the event occurs right around the time final exams are about to begin which is when students need a reason to de-stress more than ever.
Flyer Execution
Social Media
