As Senior Creative Content Producer, I developed promotional creative materials on behalf of Xavier University's award-winning in-house Marketing and Communications Department for web, social, print, and television. I specialized in building memorable campaigns that told Xavier's story through copywriting, concept development, and content production.

Video Content

"The Musketeer Mindset"

"X = You"

"Stick the Landing"

"The Musketeer Mindset" is a campaign I developed to celebrate the elements that set a Xavier Musketeer apart. Students who encounter the Xavier experience just think differently and it allows them to stand out no matter where they go.

"X = You" is a social media execution I was asked to write and deliver for #worldpoetryday. I developed the concept to be a celebration of everything that Xavier encompasses, highlighting the many things that the powerful symbol of "X" can represent.

"Stick the landing" is a 30-second tv spot that I had the opportunity to write, produce, and direct for Xavier's allotted time during the 2020 Tokyo olympics that aired nationally in summer 2021 for a 3-week rotation on NBC.

"All One"

"All One" is a commercial I wrote and produced as the initial launch of a diversity campaign from which a series of videos would be built out. We rolled out the videos on web and social. The campaign was a celebration of unity and Xavier's "All For One" spirit.

"The Fabric of Who We Are"

I wrote "The Fabric of Who We Are" as an installment of the "All One" campaign elaborating on the notion that the Xavier community's individual differences make up its identity as a whole. (2022 ADDY award recipient from the American advertising association)

"Expanding Horizons"

I wrote and produced "Expanding Horizons" as an installment of the "All One" campaign elaborating on the notion that Being different from each other allows us to fill in each other’s gaps.

"The Blob's Blue Christmas"

"All For Mom"

"Thoughts at Graduation"

I conceptualized, wrote, and produced "The Blob's Blue Christmas" as a fun and unique way to let Xavier's Musketeers know they are missed at campus during holiday break while also acknowledging the Christmas season. Utilizing a classic song that paired perfectly with the identity of Xavier's secondary, but beloved mascot, we gave "blue" a double meaning that warmed hearts and inspired laughter.

By nature, Xavier Musketeers are All For One. But on Mother's Day, there's one special person they're all for in particular. I produced and edited "All for Mom" to be an authentic celebration of students' affections for their mothers using #allformom on social.

Graduation day is an exciting time for Musketeers. Which means they must be thinking about nothing but their beautiful families around them, their bright futures ahead of them, and how far they have come, right?

"X = YOU" | Enrollment Campaign Pitch

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Kenwood Mall Food Court | On-site Activation [Cincinnati, Ohio]
"Ambitions"

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"Musketeer Mindset" - National TV Spot Build Out

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Digital Ad in Correspondence with Olympic TV Spot:
"Stick the Landing"

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Digital Ad in Correspondence with Web Story:
"Alumni Healthcare Appreciation"

Video Content

"The Musketeer Mindset"

"X = You"

"Stick the Landing"

"The Musketeer Mindset" is a campaign I developed to celebrate the elements that set a Xavier Musketeer apart. Students who encounter the Xavier experience just think differently and it allows them to stand out no matter where they go.

"X = You" is a social media execution I was asked to write and deliver for #worldpoetryday. I developed the concept to be a celebration of everything that Xavier encompasses, highlighting the many things that the powerful symbol of "X" can represent.

"Stick the landing" is a 30-second tv spot that I had the opportunity to write, produce, and direct for Xavier's allotted time during the 2020 Tokyo olympics that aired nationally in summer 2021 for a 3-week rotation on NBC.

"All One"

"All One" is a commercial I wrote and produced as the initial launch of a diversity campaign from which a series of videos would be built out. We rolled out the videos on web and social. The campaign was a celebration of unity and Xavier's "All For One" spirit.

"The Fabric of Who We Are"

I wrote "The Fabric of Who We Are" as an installment of the "All One" campaign elaborating on the notion that the Xavier community's individual differences make up its identity as a whole. (2022 ADDY award recipient from the American advertising association)

"Expanding Horizons"

I wrote and produced "Expanding Horizons" as an installment of the "All One" campaign elaborating on the notion that Being different from each other allows us to fill in each other’s gaps.

"The Blob's Blue Christmas"

"All For Mom"

"Thoughts at Graduation"

By nature, Xavier Musketeers are All For One. But on Mother's Day, there's one special person they're all for in particular. I produced and edited "All for Mom" to be an authentic celebration of students' affections for their mothers using #allformom on social.

Graduation day is an exciting time for Musketeers. Which means they must be thinking about nothing but their beautiful families around them, their bright futures ahead of them, and how far they have come, right?

"X = YOU" | Enrollment Campaign Pitch

Kenwood Mall Food Court | On-site Activation [Cincinnati, Ohio]
"Ambitions"

"Musketeer Mindset" - National TV Spot Build Out

Digital Ad in Correspondence with Olympic TV Spot:
"Stick the Landing"

Digital Ad in Correspondence with Web Story:
"Alumni Healthcare Appreciation"

FC Cincinnati Soccer Stadium - Sponsored Video Board Ad

Journalistic Story Samples
Covered and written by: Laurent Che

Video Content

"The Musketeer Mindset"

"X = You"

"Stick the Landing"

"The Musketeer Mindset" is a campaign I developed to celebrate the elements that set a Xavier Musketeer apart. Students who encounter the Xavier experience just think differently and it allows them to stand out no matter where they go.

"X = You" is a social media execution I was asked to write and deliver for #worldpoetryday. I developed the concept to be a celebration of everything that Xavier encompasses, highlighting the many things that the powerful symbol of "X" can represent.

"Stick the landing" is a 30-second tv spot that I had the opportunity to write, produce, and direct for Xavier's allotted time during the 2020 Tokyo olympics that aired nationally in summer 2021 for a 3-week rotation on NBC.

"All One"

"All One" is a commercial I wrote and produced as the initial launch of a diversity campaign from which a series of videos would be built out. We rolled out the videos on web and social. The campaign was a celebration of unity and Xavier's "All For One" spirit.

"The Fabric of Who We Are"

I wrote "The Fabric of Who We Are" as an installment of the "All One" campaign elaborating on the notion that the Xavier community's individual differences make up its identity as a whole. (2022 ADDY award recipient from the American advertising association)

"Expanding Horizons"

I wrote and produced "Expanding Horizons" as an installment of the "All One" campaign elaborating on the notion that Being different from each other allows us to fill in each other’s gaps.

"The Blob's Blue Christmas"

"All For Mom"

"Thoughts at Graduation"

By nature, Xavier Musketeers are All For One. But on Mother's Day, there's one special person they're all for in particular. I produced and edited "All for Mom" to be an authentic celebration of students' affections for their mothers using #allformom on social.

Graduation day is an exciting time for Musketeers. Which means they must be thinking about nothing but their beautiful families around them, their bright futures ahead of them, and how far they have come, right?

"X = YOU" | Enrollment Campaign Pitch

Kenwood Mall Food Court | On-site Activation [Cincinnati, Ohio] "Ambitions"

"Musketeer Mindset" - National TV Spot Build Out

Digital Ad in Correspondence with Olympic TV Spot: "Stick the Landing"

Digital Ad in Correspondence with Web Story: "Alumni Healthcare Appreciation"

FC Cincinnati Soccer Stadium - Sponsored Video Board Ad

Journalistic Story Samples Covered and written by: Laurent Che

Kenwood Mall Food Court | On-site Activation [Cincinnati, Ohio]
"Ambitions"

Digital Ad in Correspondence with Olympic TV Spot:
"Stick the Landing"

Digital Ad in Correspondence with Web Story:
"Alumni Healthcare Appreciation"

Journalistic Story Samples
Covered and written by: Laurent Che