CREATIVE PORTFOLIO
Huntington National Bank
As the Senior Copywriter for Huntington National Bank, I produced action-inducing, user-centered copy that clearly communicated the value of Huntington’s financial products and services, contributing to a 30% revenue increase from 2021. I specialized in developing powerful concepts and executing campaigns across a variety of channels that pushed the brand forward and strengthened connections with the consumer.
Multichannel Copy and Campaign Executions
Huntington received the J.D. Power award for the fourth year in a row for mobile app customer satisfaction.
Huntington received the J.D. Power award for the fourth year in a row for mobile app customer satisfaction.
Huntington received the J.D. Power award for the fourth year in a row for mobile app customer satisfaction.
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Pitches and Strategic Insights
Execution 1
Execution 2
Concept Insights
Execution 1
Standby Cash is a banking feature in which Huntington customers can qualify for a digital-only $100 to $1,000 line of credit based primarily on their checking deposit history. The bank positions this additional cash as a quick fix to unplanned expenses when money is tight like a flat tire, cracked phone screen, and more.
I developed the "Short-on-cash Questions" nomenclature to display relatable situations in which Standby Cash would be most beneficial to highlight its value.
Standby Cash Campaign
Concept Samples
