Challenge: Newcomers are unaware that Cincinnati is a beautiful city with grand amenities that emulate the attitude of a bigger more glamorous city, but where individuals can also visit and live affordably.

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Approach: Highlight the “best of both worlds” factor and show how Cincinnati gives the feel of more famously luxurious cities, without the luxurious cost of living. Specifically sympathize with the “young and broke” looking to experience life without breaking the bank.