CREATIVE PORTFOLIO
As Copywriter for LinkedIn's Learning Experience and Design Creative (LXDC) team, I specialize in translating complex language into digestible content that resonates with consumers on a human level. I work closely with our Creative, Learning, and Sales Enablement teams to achieve a shared,
successful vision, interpreting creative briefs to develop and see strategic concepts through to
execution.
I write strong, compelling, nuanced copy adjusted to specific internal audiences across multiple channels. I also develop formats including brand copy (vision and mission statements), training programs, websites, emails, newsletters, events, video scripting, internal marketing communications, and more.
DDU, better known as Data Driven University, is one of LinkedIn's most effective and successful internal, developmental learning journeys, empowering professional breakthroughs for over a decade. I was tasked to rebrand the program and craft a voice and tone that connected with the target audience on a deeper level, going beyond fact to ignite feeling.
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This promotional marketing video, for which I wrote the script, and produced in collaboration with LXDC, was the foundation of the brand's relaunch along with a complete revamping of its SharePoint site.
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I also developed the brand's first slogan to solidify the rebrand, collaborating with our lead creative designer to establish a logo that embodied the new direction, while simultaneously partnering with our instructional designer to build out the user experience by implementing the new language and content I established.